You should be blogging. But we’ve gone over that before. Today, we’re talking about why I blog with the hopes of inspiring you to take the leap to either start a blog or get more serious about the one your already have. I hope that in outlining my reasons for blogging, I can show you how you can use a blog as a tool to leverage your brand, find new clients or readers and increase your visibility and creative life.
I started blogging almost 8 years ago on my food blog and at first, it was an intimidating and confusing thing. How do I write a blog post? How will people see it? How can I increase my traffic and comments? How, how, how, how, how….? Once I mastered the ever pressing “how”, it became WHY. Now, half a decade later, She Eats is still my passion, my photography has gotten light years better, I speak and write more eloquently (unless I’m talking about poop) and I consider it to be a total and complete success.
Don’t get me wrong – there have been times where I’ve thought about logging out, powering down and walking away from it forever. More times than I care to admit publicly.
…Okay I admit it. At least once every couple of weeks. But don’t tell anyone, okay?
But it’s the love of something creative, the drive to reach my goals and the passion for what I write about that has kept me going. Not to mention the relationships I’ve developed along the way.
The past two years have been especially interesting. I started to get serious about what I was doing, how I was doing it and actually defining – and executing – my goals. And that’s where shit gets real. Real & personal. And to keep something going in a productive, results driven, amazingly exciting way… Shit has to get real. And Personal.
Here are the 3 reasons why I blog (and why you should too).
1. Access Baby. Writing, maintaining and promoting my blog gets me access to and helps me connect with like minded people (aka my tribe), potential clients, special industry events and professional opportunities.
The relationships I’ve built with people in my industry are invaluable – both personally and professionally. And while they haven’t all been smooth sailing the whole way along (thanks to some mistakes I’ve made in my journey), they’ve all been worth it because they’ve gotten me to where I am today.
I maintain contact with some of these people on a daily basis, while others check in every few months and with each and every one of them has spawned some kind of benefit, be it friendship and support, the chance to photograph events like The Taste Canada Food Writing Awards, the opportunity to provide live social media coverage (and entrance to) a myriad of trade and industry events, an invitation to speak at a blogging summit, advanced copies of books and products relevant to my blog theme, and eventually to become independently successful with ohksocialmedia performing the services I offer.
2. Intentional Living. One of the major changes I’ve made in my life within the last couple of years is to live intentionally. Meaning that I want to show up, each and every single day, with 100% energy, commitment, focus and growth. This is true in my business, as it is with my fitness, eating habits, friendships, solo time, creativity and my blog.
And just as with relationships, there have definitely been bumps and bruises along the way. Sometimes I have one glass of wine too many and I don’t get up to exercise the next AM. Sometimes I am simply too tired from not going to bed at an appropriate hour and I don’t have the time the next day to nurture my tribe the way I should. Every once in a while, I fail to plan and make the mistake of thinking I can catch up the next week. Let me tell you – playing catch up is a lot like insta-money lending schemes: Once you’re in their pocket, it’s awfully difficult to get back out.
Blogging takes some serious commitment and organization from creating content to the tasks involved in the blog publishing process. There’s a lot to be done and if I don’t live intentionally – if I don’t show up each and every day and own that shit, the blog can fall stagnant or worse, the passion won’t materialize, it’ll fail, and I won’t be who and where I really want to be.
So I live, intentionally. (92% of the time. The other 7% is spent sleeping or watching Friends reruns. Or pooping).
3. To help others. This one is huge. I blog on my food blog to help others get access to and maintain a real food, holistic lifestyle. I blog here because I’ve experienced an unexpected (though hoped for) amount of success starting my own business and I’ve done it all through my efforts blogging and engaging in blog related activities on social media. I know what it feels like to have a dream or a desire to be something bigger than you are – whether that’s to help others, gain notoriety, become self employed, be a professional creative or artist or simply feel good about your self, your life and what you’re doing.
Here’s the secret truth that you may not realize: Honey. You ARE bigger. You just need to grab hold of the tools, own that shit, and get it done. And that’s why I blog; I want to help you be who you really are, find that success you crave so much and the freedom to feel fanfreakingtastic.
Finding your voice , choosing your blog niche and really getting started blogging (or maintaining that drive and passion for the one you already have) is an evolving process. And maybe you’ve fallen off the blog train a time or two – now is the time to review why I blog and then consider why you do and get back on board. Choo choo!
Remember, a mistake is only a mistake if you repeat it. Otherwise, it’s an opportunity to learn. These are the reasons I blog, mistakes and successes included and valued. Why do you?
If I can ask you to do one thing, why don’t you take 30 seconds right now (that’s less than a minute), think about why you do or do not blog and leave me a quick note below. I promise to respond personally and who knows? Maybe we’ll become great friends and/or I’ll feature your comment in an upcoming blog post topic!
So tell me: Why do you or don’t you blog?