Watching our businesses or blogs grow is an exciting thing. Heck yeah it is! But small business growth doesn’t just happen – it takes all our free (and not so free) time. As entrepreneurs, we often live, breathe, sleep and obsess over our companies, for better or for worse; even those of us with exceptional time management skills can find our energy and strategies in the weeds from time to time.
So what can we do to make our small business growth happen in ways that work for us? After all, if I’m going to work for myself, my business better work for me!
“They” say before we jump into business for ourselves, we should have exceptional and well detailed business plans. There are thousands of guides on how to start a small business and generally, these should be a tool that helps your keep your head above water when the going gets rocky. Know what to do, when to do it and where to do if “plan A” eddies back…
I’ll tell you my secret to successful small business growth: Go with the flow.
It’s a lesson you learn white water rafting, surfing and working in bars – if the
wine water be going one way, go with it. You’ll come up for air faster, find your limbs intact and though you may require a couple of extra strength advil the next day, you’ll also be somewhere new and exciting full of spectacular opportunities and new contacts.
Saying yes to the ebbs and flows of your business will open doors you never even thought of in the beginning. Saying yes will present moments of reflection and growth. Saying yes will help determine whether your company remains a trickle in the forest or a raging river of opportunities.
I started my business with the idea that social media strategy would be the central service and I’d offer blog based website design as a side project… Yeah, that’s changed. As it turns out, blog based web design is kind of a big deal and I’m pretty damn good at it. Digital marketing starts with a solid foundation – a good, user-friendly, accessible and attractive website. And I’m honored that I get to help my clients with that. So instead of fight the current and feel frustrated, angry and agonizingly breathless (not in a good way), I’m going with it – and it’s not terrible at all.
Water is the key to life – the lessons we learn in relation to it can help guide us in our business ventures to the most interesting and profitable possibilities while making time for the fun stuff in life.
What do you think? Stick to a business plan? Or go with the flow?