♫ Bananananam! Are you ready for this? ♫ (break into bad 90’s dancing moves)…
I’m about to save you a butt load of time, energy, money, resources and tummy-aches. Or headaches. Or whatever part of your body hurts when you’re under stress. Because let’s face it – rebranding or taking your business or blog to the next level (I hate that phrase, btw) is pretty darn stressful. That’s why so many of us keep doing what we’ve been doing. It’s easier. It’s safer. It’s also infinitely shittier.
I’m about to tell you how you can go about rebranding your business without telling anyone.
Let me ask you something. Have you ever gotten the feeling that something to do with your work, business or blog just isn’t right? You know you want to own your own business or blog, the current system isn’t fitting with the direction of your vision, you know you want to refocus, but you aren’t entirely sure how to get there. Maybe your sponsors and client pool is drying up or your scope of services has shifted. You know you want something more, but you’re stuck.
That’s how I’ve felt for the past 3 months. I felt my business growing, my main services weren’t being highlighted enough and my overall business strategy was waning. In short: I was flailing in the shittyness. Where I was going just wasn’t where I wanted to steer my ship.
I don’t want you to flail in the shittyness. So here’s how I fixed it:
But instead of throwing in the towel, chalking it up to failure, forfeiting my freedom and returning to a Monday to Friday 9-5 job that I didn’t love, I sat down and asked a very honest, very simple, 3 very difficult questions of myself:
- What was it I really wanted to do?
- What would make me happy?
- What would be the best possible business solution to help me help others?
After much tears, frustration and about 8 fingers of bourbon it occurred to me: I needed to re-brand.
When I re-branded my food blog back in the Summer I followed a very outlined process. As a bit of a social experiment this time around, I threw the rules – the do’s and don’ts – right out the window and just did it. No communication with my audience, no advanced warning, not even a how’s-your-father via the newsletter. I just walled up for 3 days, sat down and got to work.
Did I determine my company’s projected growth and market? Of course. Did I research my competition? You betcha. Did I create an action plan and execute it? Absolutely. But it was all considerably more low key than anything I’ve done before.
Why did I do this? Wasn’t I afraid that I’d loose followers, clients or Google ranking? Nope. Why?
Here’s the thing (and you might want to punch me when I say this): No one is thinking about you as much as you are. No one cares. Not even Google. Why? Because they’re busy thinking about themselves. Hence the reason all the business experts (me included) recommend that if you want to be a success in business, blogging, or whatever it is you do, you must create something of value for people, make it about them and be authentic. That’s when people take notice.
But first, you need to be clear about who your audience/clients are, what your mission is (hint: how you help people – you offer of value), and ensure your website is well defined and communicates that. You need to (re)brand and ensure your message is obvious.
When I was called ohksocialmedia, it was not only confusing what I do, how to spell my business name and even how to say it, it also wasn’t true to my mission. It wasn’t what I do. Sure, I perform community management and coach clients about how to use social media in ways that generate loyal followers and sales but I do a lot more than that too. And my business name, website design and branding needed to reflect that.
Then, Peppercorn Creative was born.
The fact that you aren’t a special snowflake isn’t meant to be an insult or discouraging. I’m not either. At the core, we’re all the same. How very humanist, right? But it’s true. And here’s why this is a good thing…
This is an opportunity to be encouraged, inspired and to take action now.
So while your audience is preoccupied watching cat videos, deciding if it’s a good hair day or a bad hair day, or deciding what’s for dinner, you have the chance to make this day count. To do what you love. To reinvent yourself in your grandest, most kick ass, most delicious vision you can come up with.
If done appropriately from the back end (all the HTML and all that weird techy stuff), no one will even notice and you’ll have a new focus from which you can feel good about. Not to mention you’ll start bringing in the traffic, clients and income you desire. Those who DO notice – the people in your life, community and tribe – will support the change.
This is a win-win situation for you.
Don’t get me wrong – I’m all for a well researched, comprehensive and fully communicative re-brand strategy. In fact, the next time I do one for a client I’ll do it that way. Because they’re paying for it and deserve a solid plan of action.
But all the hang ups – the stress, the questions, the frustration, the tears and the bourbon – aren’t necessary. Okay, maybe the bourbon is necessary. ‘Cause hey, this is life. And life calls for good bourbon.
But people will find you, they’ll support you, they’ll invest in you. Because you are the rock star of your life. And you deliver something unique and special in each and every thing you do. Wow. This getting a little after school special.
This is how you rebrand your business without telling anyone: You just do it.
Have you ever rebranded? What worked? What didn’t? What’s holding you back from rebranding? Leave a comment below & I promise to respond personally.