I love Pinterest. Who doesn’t? Millions upon millions of pretty photographs and beautiful spaces. It’s a virtual boutique shopping mall gone all kinds of right. But how can you make this picture friendly platform work for you? We all know how to hit “Pin”, but with Pinterest being the 3rd largest social network – and growing steadily – you need to expedite your brands visibility and rise above the steady hum of pins dropping; you need to be the needle in the haystack.
The following are some Pinterest best practices you can follow to make your brand glimmer; Keep reading for a Pinterest infographic highlighting these points.
- Forget the hashtags (#). Pinterest can’t seem to sort themselves out in this area and they are often ineffective. Instead, focus on writing appealing descriptions with valuable key words when you pin. Google has a love affair with Pinterest and by creating rich descriptions (commonly typed words and phrases) you increase the likelihood of your pins ranking higher in Google search.
- Authentically comment on other people’s pins. Very few people utilize this feature on Pinterest and thoughtfully engaging with them will make you pop on their notification feed. Chances are, they’ll be intrigued to follow you and check out your boards as well.
- Create content that says something new and has value. Only 20% of users on Pinterest actually create pins – doing so will place you in those elite few and leverage your pinibility and potential sales. Think infographics and images!
- Flirt. The Pinterest “Like” is akin to batting your eye lashes at that hot sexy thing across the bar; they see that you’re interested but you aren’t giving up the farm. Flirting on Pinterest is a great way to encourage visibility without fully committing.
- Verify website links. Gone are the days where you would re-pin blindly. Before you slap that photo on one of your boards, check the “Website” link to make sure the website is in fact, where the pin comes from. Many people utilize Pinterest as a way to find new content – not just for pretty pictures; you don’t want to send your audience (and potential customers) to spam or porn laden websites. Unless that’s what you sell. In which case, pin on, baby.
- Speaking of website links, when you find an interesting pin, follow it to the website of origin and connect with the creator. Make a comment on their blog post, follow them on other social media accounts, tell them how you found them – make them feel valuable. By networking this way you increase their interest in you and generate new leads for your business.
- Pin at the right times and know your demographics. Experiment and evaluate to see when you get the most interactions and from whom, keeping in mind that Pinterest is most popular with affluent and educated women, with the most engagement occurring between 2PM and 4PM.
- Organize your boards. It may not seem like a bad idea to have a “miscellaneous fun board” but it isn’t appealing to your audience and just makes you look disorganized. No one wants to do business with someone who can’t sort their shit out.
- Not all boards are created equal. While you definitely want to create boards that will appeal to your customer base, also do some research to see what similar brands are doing. Don’t be afraid to diversify to make your brand more accessible to those who wouldn’t find you otherwise. Have fun with it!
- For the love of god, make your Pinterest account visible on your website, blog and other social accounts. No one has the time to Google you – make it easy for them. Let them know you’re there. And don’t be afraid to ask people to check you out. This goes for all social accounts. If you don’t have custom social icons, get some.
Properly being a brand on Pinterest – whether individual or as a company – involves a lot of time and hard work. And like any social network, it’s all about engaging in an interesting and authentic manner. Reach out to people and they’ll reach back – hopefully not in a dirty way. Increase your visibility, your brand’s awareness, and in time, your sales.