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You guys… I made a monstrous marketing mistake.

Like, we’re talking¬†Mount-Everest-summit-between-Tibet-and-Nepal kinda big.

My huge marketing mistake & how I'm fixing it - | website design agency and blog & business mentor in Vancouver BCI’m gonna go out on a limb here and assume you subscribe to the newsletter. So you know that about a month ago I announced that video posts were coming soon. I even put out a huge call to everyone asking what their BIGGEST, most pressing issue was. I asked you to be vulnerable and share your challenges and concerns with me. I promised you answers. I promised you solutions. I promised you video!

….It’s now 5 weeks later.

And I haven’t filmed a god damn thing.

I’m officially an ass-hat with a capital A.

And the worst part of it is – I know better! I coach clients every day on the importance of consistency, following through, and adding value for their readers and customers. I encourage going where they haven’t gone before, experimenting with new marketing tactics, and making their businesses more personable.

Then I turned around and did the exact opposite.

Friends: I eff’d up and I’m owning that shit.

I’m owning the fact that I may have breached some of the trust you’ve instilled in me. I’m owning my own limitations and interests. Simply, I’m owning that I made a huge marketing mistake.

Here’s the thing though…

When we make mistakes, we have a choice…

We can sink into a puddle of embarrassment and shame on the floor. Some of us even disconnect. Or we can pull up our big girl pants, acknowledge the error, learn from it, redirect our path, and find a new destination.

True of business. True of hiking. True of life.

I learned really quickly that I’m just not that into video. I don’t want to do it. Full stop. Even though it is all the rage and fluffy glittery unicorn amazingness right now.

While part of me wishes I could woman-up and get in front of the camera to connect with you (read: suffers from anxiety and a severe case of imposter-syndrome), I know it just ain’t me. Do I feel frustration, embarrassment and shame at that fact? Truthfully – a little.

But that fear or discomfort isn’t an excuse to stop. It’s a reason to plunge forward and explore other, more legitimate, paths!

If what we’re doing isn’t true to our authentic selves – if we try do something with our precious time that feels yucky, disingenuous, or generally shitty – we won’t give it everything we’ve got. We won’t commit the time, resources or “self” needed to reach our summit.

And that doesn’t benefit you, me, or our community.

Authenticity Vs. Trends

I’m often asked by clients about trends.

Do they have to get on YouTube? Is Twitter absolutely necessary? Or should they wear those oh-so-trendy furry flip-flops? …Seriously – WTH is that about? And my answer to them – my answer to you – is this:


Be authentic to you - not trends. #Leaders #SmallBiz Click To Tweet

You have a right to do what’s authentic to you and your brand.

You have a right to say yes. Or no. Or maybe later. Or nothing at all.

You have a right to choose.

You have a right to live your days freely, happily and with passion.

Put simply… You have a right.

Just because all the other kids jump off a bridge, you don’t have to. I believe you should absolutely follow the best practices of a given platform or your industry – there are experts to show us the way and standards to be upheld.

But also do what’s right.

Take the road less traveled.

Beat the hell out of the unbeaten path.

You do you.

You see, it was through exploring the roads and inlets of my business that I figured out my journey. In it, I discovered I can provide you with more consistent and quality content via blog posts, than I ever could doing video. Why?

Because if I have to provide content via video, I don’t provide content. Clearly.

…5 weeks later, right?

It just doesn’t feel pure to “me”. I resist the heck out of it from the every fiber of who I am. I’m simply far more adept at offering advice and insights right here, than I ever will be (in the foreseeable future) on camera.

So I’m choosing not to film videos.

And you know what? That’s okay.

It’s okay to not do video.

It’s okay to not follow trends.

It’s okay to be hungry for more.

It’s okay to be true to you.

And it’s definitely okay to make mistakes – or even fail. And to own that, and move forward.

After all, there’s more than one way to skin a cat, as they say… And more than one way to mix margaritas! And definitely more than one way to engage with your clients & readers, make sales, and nurture relationships in your business.

So go ahead. Make mistakes. Figure it out.

Because your business – your life – is all yours.

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4 Comments on I Made A Monstrous Marketing Mistake! (and what I’m doing to fix it)

  1. Michele Phillips
    September 6, 2017 at 9:23 pm (6 months ago)

    This couldn’t be more perfect… Or timely. It rocks. And so do you!! xx

  2. Rhonda Adkins
    September 12, 2017 at 10:14 am (5 months ago)

    Amen sista! I’ve taken several courses on video, know what and how to do it and yet….

    • Kristy Gardner
      September 13, 2017 at 10:00 am (5 months ago)

      It’s always that “and yet…” isn’t it, Rhonda? It’s wonderful to hear from you! Sometimes things just don’t fit with our mission or interests and that’s okay. I’m proud of you for taking courses on video though – having that knowledge in your back pocket is valuable.
      Kristy Gardner recently posted…The Authority Lie: How To Be A Successful Blogger & EntrepreneurMy Profile