We were thrilled as peach punch when Liliana came to us and asked for some blog adjustments for My Cookbook Addiction.
Her ultimate goals were for her blog to increase her traffic, become a reference for cookbook reviews, and generate income to pay for the expenses involved with running the blog.
Concerned about some design flaws, we worked closely with Liliana to seamlessly update and tighten her branding without changing the core foundation or layout of her website.
Her design is now much more modern! Her project included some technical back end fixes, new fonts and colours for the front end of her website, a custom logo and header to help her stand out as a professional and tell the story of her brand, custom social media icons, navigation menu organization, and because she wanted to partner with brands, we developed SEO (how Google finds her) optimized copy for her Work With Me and Start Here pages. These also involved some graphic design with custom section titles to direct traffic further into her website.
Once that was completed, we branded her newsletter and social media accounts for total brand cohesiveness, and integrated newsletter sign up forms within her website passively to increase subscribers and entice brand partners to work with her.
Currently we continue to mentor and coach Liliana on how to best and most effectively target brands and use her blog to generate new opportunities.
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