Erin and Dara of How To Eat are food experts and dietitians helping families reconnect with food and get back to home cooking. They had a website already but it didn’t meet their “healthful eating through food, not numbers” vision, and thus didn’t deliver the results they deserve.
So we collaborated to create a brand and website that conveyed their mission, while still allowing them the flexibility to grow and diversify as time goes by. Something that could showcase their services including meal planning, food & nutrition communications, and recipe development.
Their project features a high resolution logo design that conveys their natural – but hip! – foods philosophy, a gorgeous feature image at the to of the site to really drive that point home, and loads of custom copy writing to appeal to their target clientele.
We also included comprehensive newsletter integration to capture new subscribers and nurture readers and opportunity & client leads, a feature blog section on the front page to showcase their expertise, back-end SEO (how Google finds them), “recent projects” page to highlight the kinds of brands they work with to drive more brands to reach out to them for communications and influencer outreach, and contact forms in optimized areas of the site to funnel new clients to them as easily and seamlessly as possible.
Once the website was air-tight, we finished the project by branding their newsletter sign up forms and a follow up coaching session to answer their brand and website questions.
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