When Zahra contacted us about her design project for Cooking With Zahra, she wanted to take her blog from hobby to full time income.
Because many of her recipes are inspired by the Middle East, it was imperative her design include colours and elements that reflected that, to help her reach the brand partners and investors she wanted to work with.
And since she’s someone who has a substantial media presence, we were also thrilled to hear she wanted a ton of media integration!
Her design features a custom high-resolution logo and sticky (stays at the top) header + social connect icons for brand awareness, SEO (how Google finds her) optimization through out the back end, custom navigation menu and layout, seamless newsletter-website integration and optimization to leverage subscribers, blog “teaser” titles and excerpts on hover, YouTube video embedding, Arabic/English translation, as well as a custom Instagram footer and social media feed integration to drive followers to her social accounts.
Once the website was complete, we went on to complete the “whole package” for her business: We created high resolution business card designs, an effective PR kit she can present to brand partners, newsletter opt in forms and copy writing, custom Mailchimp template for total brand cohesiveness and branded social media covers.
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