I’m about to say something that could revolutionize the blog world, stimulate your blog creativity and likely get me smacked upside the head. Are you ready? Here it is: You should diversify your blog niche.
The general consensus around blogging is that you should have a central focus that guides your posts. Creating an avatar or doing a few exercises can help greatly with this. And I agree. But limiting your focus to something so specific that you struggle to be passionate or to create content doesn’t do you, your blog, or your audience any favors. This doesn’t mean you should write about alligators when your overall focus is say, Rob Ford’s video antics. Yes, dear readers, I’m
horrified err, proud *cough cough* to call him my mayor. Unless of course, Rob Ford wrestles an alligator. Then that makes sense. But that doesn’t mean you can’t diversify.
For example, other topics within your overall theme to include could be Toronto politics, the state of city infrastructure, the strange level of intimacy between Toronto drug lords and city hall, or even coverage of schools and why children – who are too young to even spell their full names – suddenly know what crack is. All of these things, while not immediately related to Rob Ford (okay, the kind of are), are peripherally part of what your niche could be about.
That’s why I have several mini-niches within my overall blog niche. My main focus is on blogging. However, social strategy, design, SEO and the coaching, consulting and managing of these ares are all intimately tied to that. So I write about all of the above from a blogging lens. I know blogging. Been doin’ it a long time. I’m good at it. But I’m also good at the other stuff and if I can provide my readers – my community – with valuable content that’s tied to my central theme, I’m giving them more bang for their buck. And at the same time, open up doors for new relationships, growth, content and ultimately, a return on my time and energy investment. It’s purposeful blogging.
Choosing your blog niche should be a fun experience – it should be something that you’re passionate about and that you can take places (or vice versa). As you write, you may see your niche narrow or grow, depending on what your audience wants. Diversification isn’t a bad thing – in fact, it SHOULD change! Writing – or any creative endeavor – whether for pleasure or work, is a process that evolves. Don’t get hung up on your original goals if your interests or audience shifts – just revisit, revise, re-purpose. Leverage what you’ve already done and diversify. And most of all, be confident.
How do you feel about niche blogging? Yes? No? Should bloggers diversify? Share your thoughts below!