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I’m about to say something that could revolutionize the blog world, stimulate your blog creativity and likely get me smacked upside the head. Are you ready? Here it is: You should diversify your blog niche.

Whoa. Right?

How to choose the perfect blog niche | blogging tips, branding tips  - | website design agency and blog & business mentor in Vancouver BC The general consensus around blogging is that you should have a central focus that guides your posts. Creating an avatar or doing a few exercises can help greatly with this. And I agree. But limiting your focus to something so specific that you struggle to be passionate or to create content doesn’t do you, your blog, or your audience any favors. This doesn’t mean you should write about alligators when your overall focus is say, Rob Ford’s video antics. Yes, dear readers, I’m horrified err, proud *cough cough* to call him my mayor. Unless of course, Rob Ford wrestles an alligator. Then that makes sense. But that doesn’t mean you can’t diversify.

For example, other topics within your overall theme to include could be Toronto politics, the state of city infrastructure, the strange level of intimacy between Toronto drug lords and city hall, or even coverage of schools and why children – who are too young to even spell their full names – suddenly know what crack is. All of these things, while not immediately related to Rob Ford (okay, the kind of are), are peripherally part of what your niche could be about.

That’s why I have several mini-niches within my overall blog niche. My main focus is on blogging. However, social strategy, design, SEO and the coaching, consulting and managing of these ares are all intimately tied to that. So I write about all of the above from a blogging lens. I know blogging. Been doin’ it a long time. I’m good at it. But I’m also good at the other stuff and if I can provide my readers – my community – with valuable content that’s tied to my central theme, I’m giving them more bang for their buck. And at the same time, open up doors for new relationships, growth, content and ultimately, a return on my time and energy investment. It’s purposeful blogging.

Choosing your blog niche should be a fun experience – it should be something that you’re passionate about and that you can take places (or vice versa). As you write, you may see your niche narrow or grow, depending on what your audience wants. Diversification isn’t a bad thing – in fact, it SHOULD change! Writing – or any creative endeavor – whether for pleasure or work, is a process that evolves. Don’t get hung up on your original goals if your interests or audience shifts – just revisit, revise, re-purpose. Leverage what you’ve already done and diversify. And most of all, be confident.

How do you feel about niche blogging? Yes? No? Should bloggers diversify? Share your thoughts below!

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27 Comments on Choosing the Perfect Blog Niche: Should You Diversify?

  1. Beth Niebuhr
    February 4, 2014 at 3:17 pm (4 years ago)

    I agree that things evolve and change. I think it is extremely important to have a niche that you are passionate about so that you won’t get tired of writing about it.

      February 6, 2014 at 9:18 am (4 years ago)

      Hey Beth! Totally! Can you imagine what it would be like to write about something you just don’t care about everyday?? Waste of a life, if you ask me!

  2. Christine @thetraveloguer
    February 4, 2014 at 3:50 pm (4 years ago)

    Interesting post! Before I started my personal blog, I spent months trying to decide on a niche. It was so hard because I have so many interests, but everyone seemed to say that you HAD to pick a narrow niche.
    After much procrastinating, I discovered lifestyle blogs, and finally I realised that I didnt have to restrict myself to one topic. It was such a relief! Now I have a lifestyle blog where I can write about what I want, and then I have my travel one for all things travel, it really works for me!

      February 6, 2014 at 9:20 am (4 years ago)

      And that’s the key Christine – finding something that WORKS for us! For some people, a very narrow niche is what does it; for others, it’s more of a lifestyle thing. I’ll be honest – I have an overall theme for both my blogs: 1 is the online “social” world and the other is real, seasonal food. But that doesn’t mean I can’t talk about other stuff within those. I’m so glad it worked out for you!!

  3. Greg
    February 4, 2014 at 8:28 pm (4 years ago)

    Yo yo miss Kristy.

    I think it’s just refreshing. There’s no reason to think we have to write in one niche, even if it’s our #1 thing in life.

    Definitely 2 blogs a plus!

    p.s. *internet high five* (not smack on the head!)

      February 6, 2014 at 9:21 am (4 years ago)

      hahahahaha – thanks Greg!!! To be entirely honest, while I LOVE the social, I LIVE for real food so two blogs made sense. But there are definitely other topics that are covered within those. I think we need to be empowered to write, not restricted. Find what works for you, and run with it. 🙂 Thanks for taking the time to comment!

  4. Jim Adams
    February 5, 2014 at 4:19 am (4 years ago)

    Great advice, some of the best blogs I read hop from niche to niche and it is that which keeps them interesting and me wanting to see what gets written next. There’s not much worse than a blog that just re-hashes the same post I read on another blog and arguably designers are the worst – ooh, another inspirational 40 websites. Really? yawn…. Oh and business blogs. Crikey they can be tedious 🙂

    My personal favourites are where the writers personality comes out, cares not about offending or agitating people but speaks from the heart – just like humans do in real life.

    I think there’s a fear for people that because its down in print / live on the web, people have to re-read, amend, cut something that may rile people…. until frankly it’s dull as ditchwater!

      February 6, 2014 at 9:22 am (4 years ago)

      Absolutely Jim! Our blogs need to not only hold our own attention, but that of our audience as well. And while it’s very important to write about consistent themes so your audience knows what to expect, there’s no reason we can’t mix it up or include personal anecdotes. Thanks so much for not thinking MY post was ditchwater 😉 (ew, right? haha)…

  5. Jacqueline Gum (Jacquie)
    February 5, 2014 at 7:20 am (4 years ago)

    Interesting and you certainly raise an interesting point in diversification. Yet I can’t help but believe that if you have developed a following, that they expect to read what they come to your blog for…your theme/niche. Susan Cooper does a great job in diversification…wine, recipes, podcast stories and some of her art.

      February 6, 2014 at 9:24 am (4 years ago)

      Totally Jacqueline! I absolutely agree that you need to give your audience a level of expectations – overall themes or perspective for sure. ie. my food blog is about real, local & seasonal food but that doesn’t mean I can’t make it personal or talk about anything related to those themes. Like you say, Susan’s done a great job of diversifying within her overall theme. Love it!

  6. Latoya Jeeter
    February 5, 2014 at 9:44 am (4 years ago)

    I always struggle with finding my niche when I create my blogs. It has to occur around an important moment or something painful for me to find experience. But like you said, it has to be passionate and a topic you can find yourself commenting on. Love your blog! Thanks for sharing.

      February 6, 2014 at 9:26 am (4 years ago)

      Thank YOU Latoya! I think the key is finding an overall theme you can feel passionate about but be able to talk about it and other related stuff within that. For some people, lifestyle blogs are great because it allows them to diversify in ways that keep their interest. For me, it’s too broad. I need more focus. You just need to find what works for you and run with it 🙂

  7. Susan Cooper
    February 5, 2014 at 12:40 pm (4 years ago)

    We do often hear that a single focus as being the way to go. I agree that we should evolve and change as we go. I started out talking about my frustrations at losing and finding a new career path. One thing led to another and I now blog about food wine and write life stories. the challenge is that if one doesn’t take the time to really read what I’m all about they may think I only blog about one of the three thing depending on the day they land on my website. To address that, we are in a total redesign that will allow my readers, old and new, to go where their interest lies. Wish me luck .

      February 6, 2014 at 9:28 am (4 years ago)

      YES! Susan – you were actually mentioned above! hahaha…. You do a great job of encompassing multiple topics within one overall theme. I do the same on MY food blog – real, seasonal food but also bourbon, cocktails and life stories. Making it personal and keeping it interesting is so important both to us as writers and to our audience.

      And of course – good luck!!!!! I’m so excited for you! Also, on my food blog, I just went through an entire rebrand – name, design, platform, etc… I hope only the best success for you! Let me know if I can help in any way!

  8. Jeri
    February 5, 2014 at 1:56 pm (4 years ago)

    I’ve gone with being satisfied that people perceive my blog as an eclectic blog that revolves around many aspects of reading, writing, and blogging. I would gouge my eyes out if I had to do laser-focused posts all the time.

      February 6, 2014 at 9:29 am (4 years ago)

      Totally Jeri! Not only would that be boring for you, but for your audience as well. No one wants to read the same post(s) over and over again, just with a slightly different angle. I think you write brilliantly and I always enjoy your posts. Thanks for being so clever and interesting!!

  9. Debra Yearwood
    February 6, 2014 at 11:23 pm (4 years ago)

    As Jacqueline points out, Susan Cooper delivers a diverse blog well. I think that as long as you have clear divisions then you can diversify…well that assumes you are not antagonizing your readers with conflicting content. 🙂

      February 11, 2014 at 9:54 am (4 years ago)

      haha – true Debra! If one post says “don’t diet” and then the next says “the only fad diet you’ll ever need!” – it sort of looses credibility, doesn’t it?

  10. Grace
    February 7, 2014 at 11:06 am (4 years ago)

    Good advise. My blog is about health and fitness and I’ve been trying to diversify over the past year. I now have some mini-niches: exercise, healthy eating (including recipes), as well as self improvement posts for emotional health. I think the topic really allows me to include almost anything because what isn’t connected to our physical, emotional or spiritual health?

      February 11, 2014 at 9:55 am (4 years ago)

      Hi Grace! Absolutely!! I love it! I’ve designed blogs for a variety of nutrition and health specialists and one thing is clear: Mini-Niches are key especially in fields like yours where the primary focus encompasses so many important aspects!

  11. Suzanne Fluhr
    February 7, 2014 at 3:28 pm (4 years ago)

    Some advocate having more than one blog with fairly narrow foci. Being brutally honest with myself, I don’t have the time or desire to do that. (If I was depending on blogging as a major source of income I might feel differently). So my blog, Boomeresque is subtitled: Baby Boomer Travels for the Body and Mind which allows me a pretty broad range of topics. Having said that, I do think I need to have a chat with myself about what it is I am trying to achieve with my blog. Hobby vs. ???????

      February 11, 2014 at 9:58 am (4 years ago)

      Definitely Suzanne! As long as you can write cohesively between topics within your overall genre, you’re good. Could you imagine if I had a separate blog for each and every narrow foci that I cover? I’d have 20 blogs! I have two as it stands now – a food blog and this one. Plus another that I do with a friend which is on hold because there just isn’t time for it right now. You have to look at your resources and as you say, have an HONEST chat with yourself about what you’re able and willing to do.

      But that being said, goals are important to determine too. Your blog strategy will change depending on whether you want to do it as a hobby or to make money or leverage your social or professional status and opportunities. What do you think?

  12. Theresa C Givans
    February 8, 2014 at 8:17 pm (4 years ago)

    I like this idea. I recently asked the opinion of a very respected blogging expert – I mean he’s made tons of money off blogging – he thinks I should be more focussed. But I decided to try it my way and see where it goes. So far so good.

      February 11, 2014 at 10:00 am (4 years ago)

      Hi Theresa! Everyone has a different opinion about how you should blog – even professionals! I’m a successful blogger too but I think that you should do what’s right for you. Having an overarching theme with “micro” niches can definitely work – and you’re making that happen now! There’s more than one way to skin a cat – just make sure you know who your audience avatar is and then write to them. You’ll be golden 🙂

  13. Stephanie Lewis
    February 9, 2014 at 12:48 am (4 years ago)

    This came at the perfect time for me as I just made the decision to creatively jump outside of my blog’s box. I first started blogging humorously about menopause but was soon busting out of that niche and so I just expanded into growing older, which encompasses both genders. And if you think about it, everyone IS aging! But even when I want to blog about a topic unrelated to that, I either make mention in the beginning of the piece that it’s a flashback. Everyone knows older people are always playing the “I remember when….” game so that gives me a graceful way to jump into completely new material. Now my next dilemma is “Can I ever blog about a serious topic on a humor blog?” I think it might leave the reader feeling a bit betrayed if he has come for a laugh. Would love feedback on that. Great post – – thanks!

      February 11, 2014 at 10:02 am (4 years ago)

      Hi Stephanie! That’s such a creative way to integrate content! I’m glad it’s working so well for you 🙂

      I think you definitely can blog about a serious topic – it’s just the lens you take. You can introduce it as something serious OR make a joke here and there within the writing. Not only does humor make a serious topic more digestible but it also stays true to your theme. Just because something is uber serious in nature doesn’t mean it can’t be written about in a clever way – maybe not through the entire post, but in places… It’s your writing and your blog – do it how you think is best 🙂

  14. Howard
    September 25, 2016 at 8:03 am (1 year ago)

    Ive been struggling with your ideas for about 2 months now. I have two passionate, knowledgeable niches but they just don’t mesh in any way reconcilable to me. Combining them, as they say, brings SEO problems to the forefront, not to mention subscribers. I imagine it can only be done if there is SOME small ties to the two subjects in question? So…still strugling!