Should you blog, vlog or podcast? Good question. Especially if you’re someone who wants to get your content – or yourself – out there to the masses. I’ve been hearing a lot lately about people who want to get in front of their audience – whether that be followers, industry leaders, sponsors or other professionals – and it got me thinking: What’s THE best way to do so? Or, should you blog, vlog or podcast?
Because frankly, in our era of electronics and virtual reality, the question isn’t SHOULD you blog, vlog or podcast but which one. In fact, you can’t afford to NOT do one of the above. So, which one?
Quick re-cap for those not sure what each of these are:
Blogging on a Blog
In some ways, the simplest of the three. Blogging is writing on an online platform – often Tumblr, Blogger, WordPress.com or the much preferred WordPress.org – to a particular niche audience and supporting that content through social media.
Vlogging on a Vlog
Video blogging. Instead of writing, you’re filmed and the videos uploaded to either a blog platform or social one like YouTube or Vimeo. While people usually don’t read words on the screen like they do with blogging, vlogs are often scripted or outlined. And of course, if you’re doing it properly, you’re supporting that content through social media.
Podcasting in a Podcast
The audio version of vlogging. Instead of filming yourself, you record through audio equipment, upload, edit and publish through online platforms or RSS feed or which is then filtered and distributed by audio broadcast distributors like iTunes, Blackberry and Zune. And then you support that content through social media.
Of course, all 3 can intersect and this is a very rudimentary explanation of the three but for the purposes of our discussion, it works. Savvy? Let’s get on with it then.
So which one should you do? Well, that all depends on who you want to reach, how you prefer to connect with your audience and what kind of content you want to produce.
Who You Want to Reach
Not all audiences are created equal. By this, I mean that those who read blogs, don’t necessarily listen to podcasts and vice versa. Likewise, not everyone who watches videos wants to read a blog. So how do you know which medium your target audience engages with more? Research. This can be done two ways.
First, Google it. There’s research out there for every media form and industry with respect to who they’re more popular for. Whether you want to know who listens to podcasts, who watches vlogs or who reads blogs, you can find that information by taking a couple of hours to figure it out. While you’re at it, search for which social media platforms are the most popular for your audience or pay someone to do it for you. After all, you can create the best content on the web or be the best person for the job, but if you don’t let your audience know you’re there, they won’t find you.
Second, Google THEM. If there’s someone’s attention you want to get specifically – whether that be your audience avatar or an actual person – look them up! Find out what their interests are, their work history, their email address, etc… And then engage with them. Start out by following them on social accounts and engage with their content. Do NOT ask for anything – to visit your website, share your post, to read your email – until you’ve spent some quality time displaying interest in them. Then, take the next step and connect via email. Establish a relationship. With the prevalence of online media, there’s no excuse for not knowing anything about the person or people you’re trying to reach.
How You Prefer to Connect with Your Audience
As I mentioned earlier, people engage various kinds of media – now that you know where your audience is, you have to decide how YOU prefer to engage on media. Do you feel comfortable on camera? Can you vocalize behind a microphone? Are you a good writer? All of these are skills that you can develop and there’s no shame in growing those skills – be prepared for greatness!
But if there’s a particular avenue that you just don’t feel right with and you don’t think it’s going to work, don’t do it. Choose something else. The beauty of the internet – you can get yourself out there however you want to. And if your interests include more than one medium, get started with one and once you have it down, add another. For example, I’ve been blogging successfully for four and a half years; I feel pretty good about it. Now I’m starting podcasting this month. Kind. Of. Exciting. One thing at a time, develop that craft and when you’re ready, evolve.
The Kind of Content You Want to Produce
This is directly related to the above. If you want to write your way to stardom, do it. If you want to get your beautiful face in front of the camera, smile! And if you want to hear your voice booming across the air-waves, start stretching those vocal chords. The point is, you need to recognize that you are now a content producer – which type of content means the most to you? Which do you think will make the most impact? Which can you do successfully – all with respect to budget, available tools, resources, time and energy? Decide. And then run with it.
None of these mediums – blog, vlog or podcast – are better than another when it comes to getting seen. The key is establishing what works best for you and your audience.
Then, commit and be sure that you produce the best content that you can, be social and get out there.
Do you blog? Vlog? Podcast? What’s worked for you and what hasn’t? How does social play a part in your content strategy? Leave your thoughts in the comments section below & receive a direct reply from me!